Allie Cochran
Social Media | Marketing | Content Creation
Toyota
As Toyota's Social Media Specialist, I blend my photography skills with marketing savvy to capture authentic moments during commercial shoots. I create engaging content that resonates with our audience, turning behind-the-scenes opportunities into scroll-stopping social media content.
My passion for art direction is evident in my collaborative work with skilled photographers and videographers. Together, we craft compelling content for clients, blending clear creative direction with the freedom for innovative ideas to flourish.
This is just one of many ideas I have brought to life for Toyota. I worked with Nick Simonite in the Texas Hill Country to highlight the unique craftsmanship of the 1794 limited edition Tundra.
In the dynamic world of social media, leveraging influencers is crucial for expanding brand reach across platforms, particularly on TikTok. I manage all owned social influencer relationships, overseeing the entire process from contracting to creative ideation, filming, and editing. Most recently, I collaborated with Corporate Natalie, ensuring a smooth and successful partnership.
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“Allie made the whole day incredibly seamless. Total rockstar.”
-Corporate Natalie
As a key player in launching Toyota's TikTok presence, I've rapidly honed my skills in creating, filming, and editing social-first videos. My content has consistently resonated with audiences, resulting in multiple viral hits and driving account growth to over 950,000 followers. This success is a clear demonstration of my ability to craft engaging, platform-specific content that builds brand visibility and audience connection.​
